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Today I showed a couple of my retired professional friends my current mockups of my LOL diet tchotchkes. One friend was a successful owner of a company whose products you would recognize, and the other a successful professional artist of things you have seen. There was lots of praise at first for the presentation quality, and we talked about the various aspects for two hours, and the upshot was that some of the things that seemed good at first got a little weak after sustained viewing.

The starkness of some of the black and white presentations need to be softened with some colors, probably pastel colors. Also, it was generally agreed that some of the presentations needed pictures of things that should be eaten. It was agreed that everything should be positive in what was out there for purchase and that any negative comments about other diet plans should be put into “campaign” literature.

One complaint I didn’t expect was a challenge to the name “Laugh Out Loud diet”. It was claimed that it has an underlying negative feeling and hostility. It also has a undertone of demanding that we comply with an implied command, that we should laugh at some hidden thing about diets or dieters or fat people. Perhaps Lots of Love diet would be better, or just LOL diet, which would imply lots of love.

These are not trivial thoughts because this method of coping with obesity and the health issues that derive from eating problems of a billion people must have the best possible presentation. Without a fantastic presentation, this whole concept will wither and die. It needs to be attention-getting, and interest-holding, and functionally valid to be successful. There are deeply entrenched people making literally trillions of dollars off the ill health created by the sale of things that cause the problems. There is big money to be made by the sales of sugar, salt, grease and booze.

If the LOL diet doesn’t grab attention it will die. If it doesn’t maintain interest, it will die. If it isn’t functionally effective for a substantial number of people, it will die.

If we don’t get the LOL diet right from the beginning, it will die.

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