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Our daily life is filled with unwanted ideas such as advertising. For example, one-third of TV time is ads and one-third is the actors doing setups as character introductions, and a big chunk of the supposed content is laugh tracks or actors staring at each other while content sinks in. Probably ninety percent of TV time is waiting for the less than ten percent of the content that is of some intentional interest to you.

It may be that all the other media have that low rate of valuable information. But we have grown so accustomed to the blizzard of worthless stuff that we have unknowingly learned to tolerate it. The advertisers make the unwanted stuff as exciting as possible so we will pay attention to it even though we know the underlying message is for us to spend our money on something we otherwise don’t need and wouldn’t buy.

We end up after this blizzard of worthless information with extra stuff we don’t use very much and as an unwanted side effect, we have acquired an onerous credit card debt. It was so-called news last year that half of all Americans, even though employed, are so in debt and lacking in ready cash that they can’t come up with $400 in an emergency. At a minimum wage of $10 per hour that equals one week’s pay. Thus, most Americans must turn to loan sharks to cover their emergencies and paying for that source of quick money puts them into a cycle of deeper and deeper debt.

The big question for Americans should be, how do I filter out the undesirable stimulus, idea, knowledge, or wisdom that is engulfing me? The first step is to recognize that you might be exposed to poor information. That much of the media that is presented to you isn’t intended to help you with your life but to enrich other people with your money. The easiest way for them to get your money is to convince you that you will be better off if you pay attention to the wonderful thing they are offering to you. They convert your attention into your purchasing their product. After attracting you to their media presentation they make it as easy as possible for you to give them your money, even a tiny bit of it, even a promise that you will give it to them, even an appreciative thought sent in their direction will be valued. A positive feeling toward a purveyor of a monetarily valuable item will, on average, soon be converted into a purchase and that good feeling you have felt toward them will soon be money in their bank account.

The way to avoid all those problems is simply to say, I don’t want that!

I may seem harsh saying these obvious things but their behavior is callous and putting you into debt until you say … I don’t want that!

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