There is a great vacuum of good information being created in this world of ever-increasing access to information. I have noticed this because what I know to be my best blog posts are impossible to find even with a detailed search, whereas some of the most trivial of them, at least for me, were getting thousands of page views. It is the articles with flashy but common titles that gather hits, but exploring a new and potentially valuable idea gets no notice at all.
It is to be expected that popular, easily accessed stuff would get the most attention because the great bulk of people are interested in the same sensational things. The Maturity Chart, which has five basic levels, Immature, Adolescent, Adult, Mature, and Sage, is useful for measuring popularity. It is the Adolescent-styled material that gathers the most interest. This is because the immature level probably doesn’t have much access to information yet, although that is now changing because touch screen tablets have been set up for infants so they will have pre-verbal access to information of interest to them. At present adolescents are probably the most active computer and online information-driven people with young adults coming in close behind. Adults’ attention is focused on practical matters and that is where their online searches would be aimed. Some older people grow to a maturity that requires their having more relationships that require more attention to other people’s needs, and to motivating other people to being productive. There are fewer of these types of mature people and they are seeking a different type of information, and thus search engines based on word popularity bury their mature searches beneath the more common adolescent ones. Sage-level information might be published online, but it would be buried in a current web word-search by the avalanche of more popularity-driven information.
The more abstract the style of information the more difficult it is to find. There are flashing ads of seemingly relevant information that is intended to distract and generate confusion and guilt for the adolescent viewer, leading into purchasing some piece of nonsense junk. That information leads to sales, and so it floats to the surface, but in so doing really valuable information is pushed into unfindability.
Hopefully the newer style of search engine strategies based on meaning will be more efficient at discovering the more mature ideas, and revealing them to the public.