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This is disruptive innovation—making the complicated simple, making the expensive affordable, driving growth by transforming what exists and creating what doesn’t.

Jevon’s Paradox – is the proposition that technological progress that increases the efficiency with which a resource is used, tends to increase (rather than decrease) the rate of consumption of that resource.

Probaway’s Paradox #13 – Improving things soon makes them worse.

Different almost always fails because there are too many imponderables when exploring the unknown.

One threat can be fended off normally, two simultaneous threats can usually be coped with violent reactions, three simultaneous threats and your a goner.

When exploring new ideas keep the unknowns to a minimum as much as possible, and keep the killer threats to zero.

Take big risks if there is little chance of punishments and a chance of a big payoff.